One odd thing I have noticed is that the rollout of electric cars by the major automakers has largely been aimed at the luxury market. Most EV's are therefore priced over $30,000 - in some cases well over $30,000 - which puts them out of reach of large numbers of ordinary people. Indeed, one such automaker's electric vehicles have a starting price of $73,000. Most electric vehicle manufacturers (including traditional automakers who have started their own electric vehicle product lines) have thus become similar to other aspirational manufacturers and retailers who are aiming to make large profits from the market of potential luxury buyers. However, this seems to me to be a sketchy strategy due to the fact that the pool of such buyers is shrinking, while the much larger pool of people who can't afford luxury is rapidly expanding. The Ford Motor Company has already gotten its fingers burned by pursuing this strategy. What we are seeing here is therefore yet another symptom of the insanity of trying to pursue infinite profit growth in a finite economy. It will be interesting to see how things develop as time passes.
Showing posts with label shrinking luxury market. Show all posts
Showing posts with label shrinking luxury market. Show all posts
Sunday, April 23, 2023
A Short Spring Break, and a Few More Observations on Precarity
I have a ton of things that need to get done in realspace, so I will need to take a break from blogging for a couple of weeks at least. However, rest assured that there is yet much to say on the subject of precarity. Note also that rampant inequality has led to a kind of precarity among large corporations. In the first months of 2023, a number of high profile businesses have suffered bankruptcy, including Bed Bath & Beyond. This year may be rather brutal for large retail chains.
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